Privacy Policy

Last updated: June 2024

Thock Market ("we", "us", or "our") operates thockmarket.com (the "Site"), a mechanical keyboard review and buying guide website. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices and rights available to you. By using the Site, you agree to the practices described below.

Information We Collect

We collect information in a few different ways when you visit or interact with the Site:

• Automatically Collected Data: When you browse the Site, our servers and analytics tools automatically log data such as your IP address, browser type, device type, operating system, referring URLs, pages viewed, time spent on pages, and general geographic location (city/region level, derived from IP).
• Cookies and Similar Technologies: We use cookies, pixels, and local storage to remember your preferences (such as dark mode or dismissed banners), understand how visitors use the Site, and support advertising and affiliate tracking. Cookies may be set by us directly or by third-party services we use, such as analytics providers, advertising networks, and Amazon's affiliate tracking system.
• Voluntarily Provided Information: If you subscribe to our newsletter, leave a comment, or contact us via a contact form, we collect the information you provide, such as your name and email address.
• Search and Interaction Data: We may log search queries used on-site and interactions with review filters, comparison tools, or keyboard configurators to improve site functionality.

How We Use Your Information

• To operate, maintain, and improve the Site, including troubleshooting technical issues.
• To analyze traffic patterns, popular content, and user behavior so we can create better keyboard reviews, buying guides, and comparison tools.
• To personalize content and remember your preferences on return visits.
• To send newsletters or updates you have explicitly opted into, and to respond to inquiries submitted through contact forms.
• To measure the performance of affiliate links and advertising, including tracking clicks to retailers such as Amazon.
• To detect, prevent, and address fraud, abuse, security issues, or technical problems.

Cookies

Cookies are small text files stored on your device. We use the following categories of cookies:

• Essential Cookies: Required for basic site functionality, such as remembering your cookie consent choices.
• Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics) so we can improve content and navigation.
• Advertising and Affiliate Cookies: Used by third-party advertising and affiliate networks, including Amazon, to track referred purchases and display relevant ads.

You can control or disable cookies through your browser settings. Disabling cookies may affect certain features of the Site, such as saved preferences or personalized recommendations.

Third-Party Services

We work with third-party service providers who may collect or process data on our behalf or independently, including:

• Analytics Providers (such as Google Analytics) to measure traffic and site usage.
• Advertising Networks that may serve ads based on your browsing behavior, subject to their own privacy policies.
• Affiliate Programs, including the Amazon Services LLC Associates Program, which use cookies to track referrals and qualifying purchases made after clicking links from our Site.
• Email Service Providers used to manage newsletter subscriptions and communications.
• Hosting and Content Delivery Providers that ensure the Site loads quickly and reliably.

These third parties have their own privacy policies governing how they handle your data, and we encourage you to review them.

Affiliate Disclosure

As an Amazon Associate we earn from qualifying purchases. This site is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates. Affiliate relationships do not influence our editorial ratings or recommendations.

Data Retention

We retain personal data only as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Analytics data is typically retained in aggregated or anonymized form for longer periods to support historical trend analysis.

Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal data:

• The right to access the personal data we hold about you.
• The right to request correction or deletion of your personal data.
• The right to object to or restrict certain processing of your data.
• The right to withdraw consent for marketing communications at any time by unsubscribing via the link in our emails.
• The right to data portability, where applicable.
• The right to opt out of the sale or sharing of personal information, where applicable under laws such as the California Consumer Privacy Act (CCPA).

To exercise any of these rights, please contact us using the details below. We will respond to verified requests within the timeframe required by applicable law.

Children's Privacy

The Site is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can promptly remove it.

International Visitors

Thock Market is accessible globally. If you access the Site from outside the country where our servers or service providers are located, your information may be transferred to, stored, and processed in a different jurisdiction, which may have different data protection laws than your own.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any updates will be posted on this page with a revised "Last updated" date. We encourage you to review this page periodically.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how your data is handled, please contact us at:

• Email: [email protected]
• Website: thockmarket.com/contact